Privacy Policy

B8 Sverige Ab (reg no. 556805-6401) recognizes the importance of protecting the privacy of your personal data and we want to be transparent with our processing of your personal data.

Bellow follows our privacy policy which describes how your personal information is collected, used, and shared when you visit or make a purchase from

1. Who is responsible for the processing of your personal data?

The Swedish company B8 Sverige Ab, is the controller of your personal data you submit to us and responsible for your personal data under applicable data protection law.

2. Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, B8 Sverige Ab will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

3.What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

3.1 Newsletter Subscribers

If you have subscribed to one of our newsletters, we will process your name, email address and country for the purpose of sending out such newsletter. The legal basis for this processing is our legitimate interest of being able to send our newsletter to individuals who have subscribed to receiving such newsletters. You are entitled to unsubscribe to our newsletter at any time by clicking on the unsubscribe link included in each newsletter or by contacting customer service at nihao@beijing8.com. We will send you the newsletter until you unsubscribe to the newsletter service.

3.2 Customer service

If you have contacted B8 Sverige Ab regarding a complaint, return or question, the e-mail or chat conversation will be stored for as long as it is necessary to administer your matter, including following up on the matter within 12 months.

3.3 Consent and withdrawal

You hereby confirm that you have read and understood the content of this privacy policy. Where the legal basis for the processing of your personal data is your consent you agree to B8 Sverige Ab’s processing of your personal data in accordance with the provisions herein. Should you wish to object to, or withdraw your consent, to any of our processing, please contact us at nihao@beijing8.com. Please note, however, that your withdrawal will not affect our right to process your data when such processing is necessary to perform our contractual obligations to you, and/or to the extent we are required to process your data by law or to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions. If you withdraw your consent to any consent-based processing, we will cease all such processing.

4. What are your rights?

Right to access:
You have the right to request information about the personal data we hold on you at any time. You can contact B8 Sverige Ab that will provide you with your personal data via e-mail.

Right to portability:
Whenever B8 Sverige Ab process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:
You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed.

Right to erasure:
You have the right to erase any personal data processed by B8 Sverige Ab at any time except for the following situations

  • You have an ongoing matter with Customer Service
  • You have an open order which has not yet been shipped or partially shipped
  • You have an unsettled debt with B8 Sverige Ab, regardless of the payment method
  • If you are suspected or have misused our services
    – if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:
You have the right to object to processing of your personal data that is based on B8 Sverige Ab legitimate interest. B8 Sverige Ab will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:
You have the right to object to direct marketing.

You can opt out from direct marketing by the following the instruction in each marketing e-mail.

Right to restriction:
You have the right to request that B8 Sverige Ab restricts the process of your personal data under the following circumstances:

  • If you object to a processing based B8 Sverige Ab legitimate interest, B8 Sverige Ab shall restrict all processing of such data pending the verification of the legitimate interest.
  • If you have claim that your personal data is incorrect, B8 Sverige Ab must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • If the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • If B8 Sverige Ab no longer needs the personal data but it is required for your to make of defending legal claims.

5. How long do we keep your data?

We will retain your personal information for as long as necessary in relation to the purposes for which the data was collected or otherwise processed.

6. Children's privacy and legal purchase age

B8 Sverige Ab does not wish to collect personal information from anyone under the age of sixteen (16). If you are under eighteen (18), we require that you inform and get your parents’ or guardians’ consent before purchasing anything or provide any personal data to us at  or any other website related to B8 Sverige Ab.

7. Cookies

We use cookies on our website. Please see our policy for cookies further down on this page.

8. Modifications

B8 Sverige Ab reserves the right to occasionally make changes to our privacy policy or practices. We will post the updated policy on our website, and thus we encourage you to review this page from time to time.

Last date for modification: August, 2020

Cookie Policy

What are cookies and why do we use it?

Cookies are simple text files that are stored on your computer or mobile device by a website’s server.

The cookies we use normally improve the services we offer. We use cookies for overall analytical information regarding your use of our services and to save functional settings such as language and other information.

What types of cookies do we use?

Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our website and using its features.

Functionality cookies let us operate the site in accordance with the choices you make.

Analytical cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the website.

How to delete cookies?

If you want to restrict or block the cookies that are set by our website, you can do so through your browser setting. Alternatively, you can visit www.internetcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers and devices. You will find general information about cookies and details on how to delete cookies from your device.

8. Modifications

B8 Sverige Ab reserves the right to occasionally make changes to our cookie policy or practices. We will post the updated policy on our website, and thus we encourage you to review this page from time to time.

Last date for modification: August, 2020